Google Search Ditches Underlined Links and Downplays Ads

Google Search makeover ditches underlined links and downplays ads

Google Search Ditches Underlined Links and Downplays Ads

Google Search has a new look that ditches the Web 1.0-era link underlines and removes the big yellow boxes around advertisements in favor of more discrete yellow tags next to paid links.  Jon Wiley, design lead for Google Search, says  “We’ve increased the size of result titles, removed the underlines, and evened out all the line heights. This improves readability and creates an overall cleaner look. We’ve also brought over our new ad labels from mobile, making the multi-device experience more consistent.”

Ads are now marked by a small gold box labeled “Ad” as seen in the exampled search results image above.  It is easy to think people might be fooled into clicking a paid ad without the box that used to indicate a paid ad while other folks think paid ads are more obvious now with the new label.

By the way, the two green circles that proceed the ad listing shown above are Bitdefender Anti-Virus markers that indicate the listed ad site has been checked and found to have no infections. Bitdefender is Computer Concepts’s preferred anti-virus application.

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